Before you've finished reading this sentence, a casting director will have decided whether or not to bring you in.

The change over to digital photos and online submissions has taken place. Instead of sorting through piles of head shots, CDs now click through digital thumbnails on a computer screen.

The number of submissions per role are staggering. There's only so many that can even be seen, and of those only a fraction called in.

90% of people trying to break through in the most competitive and crowded profession there is, do not have good head shots. That's good news. Just make sure you're one of the other 10%.

The photographs you submit are in effect product shots, and the 'product' you have to offer is absolutely unique.

Most actors however tend to choose photos that 'look good' rather than those that ‘look like me’. If you're trying to compete with other actors based on how good you can look, instead of your individuality, you're playing a weak hand. Looks are plentiful in this city. Originality is scarce.

A casting director once stated that one of the most difficult things for an actor to learn is; "you are enough". In other words, you've no need to be anything other than who you are to succeed.

Find a photographer that you're comfortable with, take your time, have a glass of wine if it helps, play music that moves you and be willing to reveal yourself. That's the kind of 'product' shot you need to make it.

*Catherine Stroud